Marketing Alignment... Important? Yes!

I'm sure you've heard us preaching about how important Marketing Alignment is for your Brand. Here are some reasons why alignment is so crucial to your Franchisees in their marketing success:

1: It ensures your franchisees are compliant with your corporate identity and brand standards. Brand's don’t want to see the premium image they've built being diluted with bad local marketing. Let your Brand speak through your franchisees.

2: Consumers see one homogeneous message from your Brand... and it's Independent Retailers. Local flair needs to be incorporated, but the back bone needs to be aligned.

3: More Provider choices with no risk of fly-by-night agencies looking to take advantage. Your franchisees get choices, choices who are fully vetted and approved by AF Managed with your Brand's full input.The AF Managed vendor certification process is vigorous. The process includes not only vetting, but training, and then finally certifying vendors.

4: Data! Marketing Data flows back to the top from your local Franchisees. Now your internal marketing team can make better all around decisions. They have local insight, what's working in Philadelphia might not work in Boston. Now you have the data to back it up. Relying on your franchisees or their current vendors for data can be troublesome. Have access to important data points at the click of a mouse.

Learn more about AF Managed's Certified Digital Providers here: https://www.afmanaged.com/certifiedmarketingprograms