Why Your Franchisees Need Certified Digital Providers

Ensuring that your Franchisees are aligned in marketing is one thing. Making sure they have great marketing partners who have their best interests in mind is another. Here are some reasons why offering your Franchisees a Certified Marketing Program (C.M.P) utilizing certified digital providers is instrumental in their marketing success:

1: Ensures your retailer partners and franchisees remain compliant with your corporate identity and brand standards. No one wants to see the premium brand they've built being diluted with distressed marketing. Sales when there's no sales, the wrong colors and fonts, all of these can and will hurt your brand. Let your Brand speak through your franchisees.

2: Pricing is better than your retailers could get by approaching vendors on their own, as we are able to use our long standing relationships to negotiate the best deals on a larger scale. All fees are upfront and clear for your retail partners and Franchisees to understand.

3: More Provider choices with no risk of fly-by-night agencies looking to take advantage. Your franchisees get choices, choices who are fully vetted and approved by AF Managed with your Brand's full input.The AF Managed vendor certification process is vigorous. The process includes not only vetting, but training, and then finally certifying vendors.

4: Providers become integrated into your Certified Marketing Program, with data flowing back to the Brand. Now your internal marketing team can make better all around decisions. They have local insight, what's working in Philadelphia might not work in Boston. Now you have the data to back it up. Relying on your franchisees or their current vendors for data can be troublesome. Have access to important data points at the click of a mouse.

Learn more about AF Managed's Certified Digital Providers here: https://www.afmanaged.com/certifiedmarketingprograms